Georgia Law Firm SEO
People go online every day and when they do, they use search engines such as Google and Bing to conduct billions of searches. The majority of people that use the search engines are customers and clients looking for local businesses, and that includes law firms. When you can implement George law firm SEO practices on your website, the users conducting those searches can find your website more easily.
Still, there are too many law firms that do not incorporate SEO techniques on their site and so, clients often go to the competition instead. Our Georgia law firm SEO experts know how important organic search results are for your practice and we can help you with all of your online marketing needs.
What Does Search Engine Optimization Include?
Search engine optimization (SEO) is a term used to describe the practices and methods used to get your law firm’s website found more quickly and easily by the major search engines, such as Google and Bing. There are many best practices for Georgia law firm SEO, including:
- Keywords: Keywords tell Google’s bots what your web page is all about, so Google can then return appropriate results to the user that conducted a search. Keywords included in Columbus law firm SEO often include your practice areas, and the terms ‘lawyer’ or ‘attorney.’ However, there are other important keywords, as well. For example, your location will optimize your website for local leads, and combining long tail and short tail keywords can give you an edge over the competition.
- Inbound and outbound links: Inbound links take users to another page on your website while outbound links give other websites a vote, which the search engines take into consideration when ranking a website. However, outbound links to authoritative websites, such as state and federal statutes, can also work in your website’s favor and get the search engines to notice you, too.
- Other areas of optimization: Keywords and links are important, but proper Richmond County law firm SEO will also incorporate other forms of optimization, as well. Our experts will optimize the time it takes to get your website to load, and we will optimize images and more so everything loads properly and does not leave you or users frustrated.
After implementing the most important SEO practices, it is then important to track the results.
The Importance of Proper Tracking
Google Analytics is the industry standard when tracking the progress that your website makes after implementing Macon-Bibb County law firm SEO. We will use Google Analytics to create a report that only shows you the actual results without any spam included so you only gain the information you absolutely need. We can also track phone numbers and live chat boxes to provide you with even more information about how people are contacting your firm.
Call Our Law Firm SEO Experts in Georgia Today
If you need a whole new approach to Georgia law firm SEO, or yours just needs some improvement, our team of experts at MileMark Media can help. Call us today at 866-598-6235 or contact us online to schedule a meeting with one of our team members and to learn more about what we can do for your website today.